Black Box is committed to providing products that expresses empowerment, culture and confidence. The mind is a black box because we still know little of how it works and how internal and external influences contribute to our decision makings. In order to understand ourselves we need to retrain the mind to focus more on the positive aspects of our lives. The goal of Black Box is to be able to make products that can make a person feel empowered and confident so their outputs in their lives are based on positive emotions.